The problem
Sports nutrition often asks you to guess. One tub for everything. Loud claims. Unclear timing. We wanted the opposite — an activity-day system you can read in one glance.
Science-led sports wellness · made for India
Fuel
what's
next.
A 30 g system we're building for active days: FUEL before, ENERGY during, RECOVERY after. Honey-based gels for activity. Plain protein + creatine powder when you're done.
Before · during · after
30 g each
Gels + powder
01 · The performance system
One day.
Three packs.
Same pack weight. Different purpose. Explore the product concepts under development.
30 g system · gels + powder
02 · Ingredient architecture
Honey for the gels.
Powder for after.
FUEL and ENERGY use honey as the carbohydrate base. RECOVERY does not — it is whey protein + creatine in a dry sachet. Each pack is defined by when you use it.
01Honey (gels)Carb base for FUEL + ENERGY
02Sodium / potassiumENERGY · during activity
03Caffeine optionFUEL before · adult R&D only
04Whey + creatineRECOVERY powder · milk allergen
03 · Why twelv exists
Not more noise.
A clearer system.
Like the best modern sports brands, we start from one belief: people who train deserve fuel that is obvious about when to take it, what is inside, and what job it does.
Our answer
Three packs. One weight. Three moments. Honey gels when you need carbohydrate. Protein + creatine when you need rebuild. Different formats for different moments.
Before activity
Fuel
Honey-based performance gel concept · 30 g
HoneyNatural energy
CaffeineMental focus
SodiumSweat support
During activity
Energy
Honey-based performance gel concept · 30 g
HoneySustained energy
SodiumSweat support
PotassiumElectrolyte balance
After activity
Recovery
Unflavoured protein + creatine powder concept · 30 g
Whey proteinMuscle recovery
CreatineStrength support
Sunflower lecithinMixability
Concept pack visuals and ingredient ideas are subject to final formulation, safety testing and label approval.
04 · Beyond the first range
Honey begins
the story.
twelv starts as an activity-day system. Future formats can expand — without pretending every pack is honey or every format is a gel.
Now developing
30 g system
FUEL and ENERGY as honey gels. RECOVERY as protein + creatine powder. Same 30 g pack weight throughout.
Next horizon
Heat + cool patches
Convenient topical formats designed around the moments active bodies ask for comfort.
Future range
Active beauty gels
Collagen and beauty-support formulations in portable gel formats—developed with the same ingredient discipline.
Field notes · flavour votes · first access
Help build what comes after the sweat.
Get Twelv launch updates by email. Tell us how you move if you'd like—your name and activity are optional.
How we use your signup details
Twelv collects your email, optional name and activity, signup source, and consent record to manage the waitlist and send the launch updates you request. Submissions are stored in Wix and processed into Twelv's Google Sheets CRM using Codex. To opt out of email updates or request access, correction or deletion, email twelv.wellness@gmail.com. Reply STOP on Instagram or Messenger to stop messages in that conversation. Signing up does not reserve a product or guarantee a testing place.